Ad Skipping and Blocking Digital Advertising versus Billboards
Unlike TV, radio or print, digital billboards cannot be turned off or put down. Billboards are always in your face and you cannot close your eyes to avoid billboards on local roadways. Billboards don’t let consumers control their ad viewing – viewers cannot fast forward, change the channel or close their browser window. Outdoor and billboard advertising is seen by real people, not bots. With digital, you can also update messages in real time to respond to current events or market conditions; users can also integrate with social media and mobile campaigns.
Out of Sight? Out of Mind.
Companies purchase products and services from companies they are familiar with in the marketplace. If they don’t know you exist, how will they ever find you? You cannot DVR, skip or turn off outdoor. It is ever present and reaches everyone. Outdoor advertising is the last remaining media platform that can guarantee exposure. OUTDOOR ROCKS!
Our partner Fliphound operates the largest nationwide online digital billboard network and provides advertisers access to more than 750+ premium billboard locations reaching millions of people on a daily basis. Fliphound makes it easy for you to find the best locations for billboard advertising by zip code and search for pricing any time of the day – use Fliphound’s billboard cost, CPM, DEC, audience reach calculator to price campaigns in 650+ markets. You know your marketing goals. Let us help you achieve them.