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Billboards and outdoor advertising are an affordable marketing and advertising medium and tool for restaurant owners and managers.
A quick drive through town shows that today’s hungry customers have many options for dining, carryout or drive thru. While some customers look to try something new, and others long for the comfort of their favorite dish, a large majority simply don’t know what they want to eat.
Out-of-Home (OOH) and digital billboard advertising can play a key role in helping make that decision. In 2015, restaurants ranked number four out of the top ten (10) spenders using Out-of-Home (OOH) billboard advertising, with McDonald’s being the top OOH advertiser of 2015 and 2014. Restaurants rank as the 9th most active and top spending Fliphound advertising customers and include fast casual, quick services restaurant (QSRs), fine dining, food home delivery, and drive through (drive-thru) restaurants.
While McDonald’s long time success may seem like a far-out goal for some restaurant advertisers, it’s important to acknowledge the role that billboards have played in their success. Whether your restaurant is part of a large chain, QSR, a regional restaurant or a local eatery, we know that digital outdoor advertising can work for you.
See how hundreds of restaurants are using Fliphound and the largest online digital billboard network to reach motorists and drivers who are looking for places to eat.
For creative inspiration and ad design ideas search Restaurants in Fliphound’s billboard artwork and ad creative gallery and library or see 20+ of the best and most effective billboard ad ideas and examples for restaurants.
Reach Out to Drivers On The Go
When customers are hungry they want to find a place to dine that’s close by. Proximity matters to reach customers on the move.
This is where billboard’s ability to reach drivers before they eat is important. Billboard advertisements show that your restaurant is nearby and directions on the billboard itself will make it easy to find. This can be especially crucial for out-of-town visitors or motorists who are unaware of your location. A 2013 Arbitron study, found that 40% of those who viewed an Out-of-Home (OOH) ad in the past month have visited restaurant (or store) they saw, with 26% of those having done so immediately after seeing the advertisement.
While location is important for digital outdoor advertising, so is timing. Our digital LED billboards allow restaurants to specifically target hungry crowds based off of the time of day and what you’re currently serving. Fliphound provides flexibility to set up breakfast ad messages for morning commutes, for lunch buffets, happy hours, or late night dining. Read a case study on how Burger King, a major and leading quick service restaurant (QSR), uses digital billboards to display special and real-time sales promotions to promote their sponsorship of a major league baseball team to drive traffic in-market locations. Also see how Wendy’s used outdoor advertising to increase sales by 32% and promote their newly remodeled location.
Keep Your Food Fresh and Your Advertising Fresher
Being in the restaurant industry doesn’t just mean having the freshest food. It also means keeping your customers updated on what is new with you and standing out from your competition.
Many restaurant operators who have already installed on premise digital signage solutions have seen the impact and benefits these display and visual solutions and images bring to the bottom line of their restaurants. According to a 2009 Arbitron Study, 58% of drivers who saw a billboard ad, learned about a restaurant they later visited.
Outdoor Billboards can be a great way to make drivers notice your new menu, hours of operation or specials. Drivers have a limited amount of time to see your advertisement, so it’s best to keep these things clear and concise. One of the easiest ways to do this is by using images.
Not only do images quickly communicate to customers, but they can also make them crave what you’re serving. Food photos images work. According to Business Insider, massive numbers of food photos are taken and many of these photos are taken of restaurant dishes. Use photos on your billboard ads to capture hungry eyes, and if you’re lucky, they might tweet a picture of their order out to their friends as well.
