This billboard unit is visible to motorists traveling eastbound on Kellogg/Hwy. 54.
The structure is surrounded by the largest auto dealer and retail corridor in Wichita. Towne East Mall, Eastgate Mall, Target and several other shopping centers sit in the area.
Kellogg is used several times a day by motorists traveling to and from work. To the northeast of the billboard sits Eastborough, College Hill and other high-end neighborhoods.