These diodes are responsible for the revolutionary changes in outdoor media.
Billboards are Evolving
With the public's attention span growing shorter, digital advertisements on LEDs allow businesses to target specific demographics with short, catchy messages. Billboards have been traditionally known as a standard out-of-home message displayed on a structure regarding information on a product or service. Today's billboards are transforming into digital canvases across the world.
The 21st century has marked a new era for advertising. The future of television, radio and print is unclear but out-of-home messaging continues to increase in shopping malls, busy interstates and sports arenas.
Digital Billboards are social media ready and work for online advertising companies! Adding out-of-home (OOH) and digital billboard advertising to your media mix extends reach, generates buzz and definitely adds impact to digital campaigns.
When OOH is added to a media plan, it can increase the reach of an overall campaign by 18% for TV campaigns, 45% for radio campaigns, 68% for web campaigns, 212% for social campaigns, and 316% for mobile apps, according to a Touchpoint USA billboard study. Integrating social media or mobile campaigns with digital billboards can help create a circle of communication, encouraging both the customer and business to build a stronger and more engaging relationship. Click for examples of how advertisers are using social media and digital billboards to promote their products and brands.
Outdoor advertising is the most cost effective media. Billboards costs less than radio, TV, or print on a CPM basis for every 1,000 potential customers that see your ad.
What are LED or digital billboards?
Digital billboards or LED structures are made up of Light Emitting Diodes (LED). Diodes resemble tiny Christmas lights that are perfectly aligned on a grid. Those grids are arranged in straight lines across a billboard face. Thousands of diodes make up the clever, current and dynamic messages on today's digital billboards. LEDs offer near-TV quality, color and resolution, which in turn guarantees advertisers will gain the attention of consumers.
Our partner, Fliphound, has identified the top, best and leading digital LED billboard display and electronic sign manufacturers in the OOH and digital signage industry. All provide high-quality digital billboard and signage solutions (including software, service and support) to landowners, billboard operators, sign companies, real estate developers and others who want to capitalize on the next phase of growth in digital and outdoor advertising. Most of these digital display and billboard vendors provide owners with proprietary software solutions for managing their own digital signs or billboards (some newer versions of their software are web or cloud based). Click to learn more
Other Outdoor Advertising Categories
Atomic’s provides access to large format and high impact digital billboards and large format static or vinyl billboards. We do help advertisers with other forms of outdoor advertising products locally including: transit advertising, digital screens, mobile billboard, bus and bus stop advertising, subway advertising, street furniture advertising, digital play space, and wallscapes.
Billboards work and help all sizes of organizations and companies spread their word. Apple, for example, uses billboards to display photographs and images of events and moments shot on iPhone cameras. Meanwhile local photographers in Wichita have used digital billboards to display images and pictures of Wichita or showcased wedding shots or important life events photos to promote their talent to prospective clients.