These diodes are responsible for the revolutionary changes in outdoor media.
Billboards are Evolving
With the public's attention span growing shorter, digital advertisements on LEDs allow businesses to target specific demographics with short, catchy messages. Billboards have been traditionally known as a standard out-of-home message displayed on a structure regarding information on a product or service. Today's billboards are transforming into digital canvases across the world.
The 21st century has marked a new era for advertising. The future of television, radio and print is unclear but out-of-home messaging continues to increase in shopping malls, busy interstates and sports arenas.
Digital Billboards are social media ready and work for online advertising companies! Adding out-of-home (OOH) and digital billboard advertising to your media mix extends reach, generates buzz and definitely adds impact to digital campaigns.
When OOH is added to a media plan, it can increase the reach of an overall campaign by 18% for TV campaigns, 45% for radio campaigns, 68% for web campaigns, 212% for social campaigns, and 316% for mobile apps, according to a Touchpoint USA billboard study. Integrating social media or mobile campaigns with digital billboards can help create a circle of communication, encouraging both the customer and business to build a stronger and more engaging relationship. Click for examples of how advertisers are using social media and digital billboards to promote their products and brands.
Outdoor advertising is the most cost effective media. Billboards costs less than radio, TV, or print on a CPM basis for every 1,000 potential customers that see your ad.